Where Fire Is Art

HaloFire didn’t begin as a business idea. It began as an obsession — sparked long before the first prototype ever existed.

Growing up at the foot of the mountains in Southern California, I watched wildfire tornadoes twist into the sky like living sculptures. They were terrifying and beautiful, violent and holy — the kind of sight that imprints on you for life.

Fire wasn’t just heat.
It was movement.
It was emotion.
It was elemental art.

That was the seed. But the flame? That came later.

Forged in Luxury Before I Ever Forged Flame

Long before HaloFire burned in backyards and resorts around the world, I spent a decade immersed in the world of high-end furniture and lighting design. I worked with A-list architects, designers, and builders whose projects appeared in Architectural Digest, Veranda, and other luxury publications.

These were people I once admired from afar — and then suddenly, they were calling on me for my eye, my craftsmanship, and my ability to solve complex design challenges.

When I launched my own studio, House of Feore, I found my footing fast. My work reached high-end clients, celebrities, and elite designers who valued originality and authenticity.

I built pieces for Loni Anderson, Pat Benatar, and for many years collaborated with Jessica Rogan.

One day, after delivering a piece to their home, Joe Rogan walked up to me and said:

“Bro, you’re the man. You’re making my wife so happy — keep doing whatever you’re doing.”

Years later, I was in another room and overheard him telling a friend:

“Armando is a f***ng master.”

When someone known for calling things exactly as they are uses a word like master — it stays with you.

I’ve made Pat Benatar cry, earned a beautiful handwritten thank-you note from her afterward, and still have voicemails from the late Loni Anderson telling me how much she loved my work — proof that integrity leaves a mark.

Those years shaped my identity as a designer of beautiful things. They taught me that excellence resonates instantly. That craftsmanship matters. That materials speak. That people feel authenticity the moment they see it.

This is why HaloFire never looked or felt like a typical torch. It was born from the same world that expects perfection — and pays for it.

The First Spark of an Idea — A Torch with Potential

In 2011, I walked into a BBQ shop and saw a vortex torch called the Tempest Torch. The idea was brilliant… but the execution felt dated. The flame was small, constrained, underwhelming.

I remember thinking:

“I can make that bigger. Badder. Sexier.”

That thought lived in the back of my mind for years.

2016 — A Shark Tank Audition and a Fire Chief Ready to Tackle Me

I eventually built my first rough prototype and took it to a Shark Tank audition at a local casino. And yes — I lit it inside the conference hall.

The flame spun up, the room went orange, and within seconds the production manager and fire chief sprinted toward me to shut it down.

It was ridiculous.
It was hysterical.
It was unforgettable.

But it didn’t earn me a callback.

Instead, it pushed me deeper into the workshop — more determined than ever.

A 12-Year-Old’s Suggestion That Changed Everything

I had sketches and pieces spread across the dining table. I was mentally fried. Stuck.

My 12-year-old son walked by, glanced at the chaos, and made a simple suggestion that instantly changed the entire design.

With that idea, HaloFire became:

• More scalable
• More durable
• Easier to manufacture
• More user-friendly
• More elegant
• And finally… possible

That was the pivot point.

Hundreds of Failed Spinners… Then One Morning the Vision Hit Me

I built hundreds of prototypes. Spinner after spinner — none good enough.

Then one morning, without warning, I woke up with the perfect design in my mind.

That design became:

• The utility-patent pending HaloFire Spinner
• The engine behind every vortex flame
• The inspiration for the HaloFire logo itself

I showed it to a friend. His first words were:

“Dude… that’s badass.”

And I knew — deep down — that I could sell a million of them.

2019 — Small Beginnings

I put up a simple website. No ads. No promotion. Hand-building each torch by myself.

Total sales for the entire year: $2,500.

My wife would step outside and ask,
“Shouldn’t you be out seeing clients today?”
But I couldn’t step away. HaloFire had taken hold of me.

2020 — Collapse, a Final Gamble, and Ignition

When Covid hit, my primary fabrication business collapsed overnight. Projects froze. Income disappeared. Savings drained.

Desperate, and down to financial fumes, I put up $1,000 and boosted a single Instagram post.

It generated $10,000 in three days.

That was the moment HaloFire ignited — truly, finally, undeniably.

The Rise of a New Flame

Since then, HaloFire has evolved into something bigger than the product I first imagined:

• A patent pending vortex torch unlike anything in the world
• A luxury fire brand trusted worldwide
• Architectural-scale installations and commercial fire features
• Projects in landmark destinations like Atlantis Dubai
• International distributors, including a $500K deal that changed our trajectory
• Thousands of customers who gather around a flame I once only saw in my head
• And today, I get to build HaloFire alongside my family, shaping a new paradigm of what fire can be.

HaloFire isn’t a torch. It’s a movement. It’s a sculpture made of fire. It’s the fusion of luxury design, elemental motion, and engineered beauty.

Born from wildfire.
Shaped by craftsmanship.
Perfected by obsession.

Welcome to the flame.

HALOFIRE® — WHERE FIRE IS ART.