The year was 2015. I had a successful design and fabrication business working on A-lister homes and five star hotels. I had seen awesome designer fire features at these luxurious properties and they'd always intrigued me, but were over the top expensive. This spurred me to create something badass that I could afford. So, with a cut off soda can, some blue tape and an obsession for originality, I made my first Halofire tiki torch in the backyard. Many fails later, I finally had a working prototype knew that I was going to make a million Halofire torches if I could perfect it. After a lot of R&D over several years, my backyard hobby blossomed into a product that I took to a Shark Tank audition. Let's just say that didn't go well, but it forced me back to the drawing board.
Fast forward to 2020 when the pandemic caused a slow-down in my regular business (as an independent artist designing furniture and lighting since 2010), I turned all my attention to marketing Halofire in order to
supplement my income. Money was tight, but I threw down a chunk on IG ads (it was a little sketch at the time) and finished the first month with over $30K in sales and never looked back.
It wasn’t the perfect product roll out and I’ve made a lot of mistakes along the
way, but now, with the support of my family (and a tireless grind) I am blessed beyond measure and proud to say that Halofire is a success made (and made) in
Armando and Family